Meet Soul Good Confections
FOUNDED BY
THE INTERVIEW
Written by Boston Women’s Market & Kimberly Teixeira
BWM: Can you tell us a bit about what led you to begin your journey with your business? Was there an aha! Moment?
Kimberly Teixeira: I started Soul Good Confections after navigating food intolerances and realizing how often dessert felt like something I had to skip. I began experimenting in my kitchen to create a caramel that was genuinely delicious, made with simple ingredients, and free from the things I could not eat.
My aha! moment came when I began sharing them with others. Dairy-free consumers and vegans were especially excited to find a caramel that did not feel like a compromise. That response showed me there was a real need for an inclusive sweet treat that everyone could enjoy.
BWM: How have you continued to manage the growth of the company, while also finding time and ways to invest in yourself?
Kimberly: Building a business can easily take up every available hour, so I have had to become more intentional about protecting my energy. My background in martial arts has always taught me the value of consistency, discipline, and taking care of the whole person, and I try to bring that same mindset into entrepreneurship.
As I get older, I have also learned that feeling out of balance is a signal to step back, assess what is creating frustration, and refocus on the things that ground me. As Soul Good grows, I am learning to simplify where I can, focus on the opportunities that are the best fit, and make space for movement, quiet time, and the people I love. It is still a work in progress, but I have learned that caring for myself is part of building a business that can last.
BWM: Our Members are often just beginning to grow their business, and many are interested in learning from other successful businesswomen. What key pieces of insight have you learned from launching your business
Kimberly: One of the most important lessons I have learned is to start with a minimum viable product and package. It is tempting to invest heavily at the beginning so everything looks perfect, but spending too much too soon can leave you constantly trying to catch up with bills. Start with a product you are proud of, learn what customers respond to, and let growth guide the bigger investments.
I have also learned to respect the seasonal nature of a consumer packaged goods business. Summer continues to be my slowest season, and instead of chasing inconsistent sales channels, I am learning to use that time more intentionally—to refine operations, plan ahead, and build the foundation for the stronger seasons.
“My background in martial arts has always taught me the value of consistency, discipline, and taking care of the whole person, and I try to bring that same mindset into entrepreneurship.”
BWM: With the business acumen you have now, what's one piece of advice you wish you could tell yourself five years ago?
Kimberly: I would tell myself to be patient and build more slowly. In the beginning, I felt pressure to have everything figured out right away—incorporating, branding, investing in packaging, and keeping pace with what I thought a “real” business should look like. Five years later, I know that thoughtful, sustainable growth is more valuable than "fast" growth that creates unnecessary financial pressure.
I would also remind myself that not every opportunity is the right opportunity. Learning to focus on what truly fits your product, customer, and capacity has been one of the most valuable parts of the journey.
BWM: We think the stories of failure are just as important as the stories of success. Can you talk about a time that you failed in an entrepreneurial venture or objective? How did you face and overcome this failure? What was the lesson learned?
Kimberly: One of my biggest early mistakes was investing too much in the business before I had enough sales consistency to support it. I wanted the brand, packaging, and operations to feel established right away, but that created financial pressure and made it harder to make decisions from a calm, strategic place.
I had to face that by getting very clear about what was truly essential, reducing expenses where I could, and focusing on the products and opportunities with the strongest potential. The lesson was that a business does not need to look fully built before it has earned the ability to support that level of investment. Sustainable growth often means doing less, learning more, and letting each next step be funded by what came before it.
BWM: Do you have a favorite go-to business tool or resource you can recommend to our members?
Kimberly: My favorite resource is the people you surround yourself with. Find entrepreneurs who are a few steps ahead, join programs that give you access to practical education and community, and seek out a mentor you can trust. Being able to ask questions, learn from someone else’s experience, and hear a different perspective can save you a lot of time and costly mistakes.
For practical tools, I have found Verizon Small Business Digital Ready and Accion Opportunity Fund especially valuable for education and entrepreneur support. ChatGPT has also become a useful everyday tool for brainstorming, organizing ideas, and helping turn a long to-do list into clear next steps.
