Meet Teeny Weeny Things
FOUNDED BY
THE INTERVIEW
Written by Boston Women’s Market & Andrea Mather
BWM: Can you tell us a bit about what led you to begin your journey with your business? Was there an aha! Moment?
Sara Bozdemir: I started Teeny Weeny Things by going back to embroidery and cross-stitch, something I loved in high school. Picking it up again felt familiar and comforting, but over time I became deeply invested in perfecting every detail.
My “aha” moment came when I turned my embroidery into wearable jewelry. That’s when I realized my work didn’t have to stay traditional—it could become something people carry with them every day. That idea is what inspired me to build my brand.
BWM: How have you continued to manage the growth of the company, while also finding time and ways to invest in yourself?
Sara: As Teeny Weeny Things has grown, I’ve learned to be more intentional with my time and energy. Because my work is so detail-oriented, I can’t rush the process, so I focus on sustainable growth rather than constant expansion.
Investing in myself is actually part of maintaining the business—I give myself space to rest, to step away, and to stay inspired. Whether it’s exploring new ideas or simply taking a break, those moments help me come back to my work with more clarity and creativity.
BWM: Our Members are often just beginning to grow their business, and many are interested in learning from other successful businesswomen. What key pieces of insight have you learned from launching your business?
Sara: The most important lesson for me has been learning to trust my instincts. In the beginning, I often questioned whether slow, handmade work had a place in such a fast-moving world—but it does.
I’ve also realized that growth doesn’t have to look like constant expansion. Sometimes it’s about refining your craft, building genuine connections, and letting things evolve naturally.
Investing in myself is actually part of maintaining the business—I give myself space to rest, to step away, and to stay inspired. Whether it’s exploring new ideas or simply taking a break, those moments help me come back to my work with more clarity and creativity.
BWM: With the business acumen you have now, what's one piece of advice you wish you could tell yourself five years ago?
Sara: I’d remind myself not to overthink everything. I would say, “You can trust what you’re creating.” The care, time, and intention I was putting into my work were already enough—I just needed to believe in it earlier.
BWM: We think the stories of failure are just as important as the stories of success. Can you talk about a time that you failed in an entrepreneurial venture or objective? How did you face and overcome this failure? What was the lesson learned?
Sara: One moment that felt like failure for me was early on, when I put a lot of time into preparing products for an event that didn’t go the way I had hoped. I had high expectations, and when the response was quieter than I imagined, it was discouraging.
I had to step back and remind myself that one moment doesn’t define the value of my work. Instead of giving up, I used it as a chance to observe—what people were drawn to, how they interacted with my pieces, and how I could present my work differently.
The biggest lesson I learned is that “failure” is often just feedback. It helped me grow more intentional, more resilient, and more confident in my direction.
BWM: Do you have a favorite go-to business tool or resource you can recommend to our members?
Sara: I’ve found that having the right tools can save a lot of time and stress. For example, I like using Canva for creating visuals and branding—it makes everything look more cohesive without needing advanced design skills. 
For the business side, something like QuickBooks can be really helpful for staying organized with finances and taxes. 
But beyond tools, the biggest resource is learning how you work best and building systems around that.
