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EmpowerHER Workshop Series
May
24

EmpowerHER Workshop Series

2022 Workshop Cover

EmpowerHER

WORKSHOP SERIES

Join the BWM community for this year’s small business workshop series! We’ll be meeting each month to talk topics from financial health to social media strategy.

Whether you’re new to the small business life, or a veteran looking for inspiration, you’ll benefit from our panel of expert speakers and of course, each other!

Please RSVP to each unique workshop you plan to attend.

 
 
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Mayara Headshot

May 24, 6:30 PM EASTERN TIME

InstaAudit - Maximize your profile and boost your online presence

Guest Expert: Mayara DeAlmeida, Boston Women’s Market Social Media ExpertWhere: Zoom
Where: Zoom

If you're ready to take your Instagram profile to the next level, then join our InstaAudit Workshop and learn how to optimize your profile page, review your post performance, and rethink your content so that it resonates with your audience. In this workshop, you'll learn basic steps that you can take to transform your profile and boost your online presence. From choosing the right profile photo to updating your story highlights, you'll leave with actionable steps to create searchable, relatable and binge-worthy profile.

 

View Past Workshops

Did you know all past EmpowerHer Workshops are available to view anytime on our Youtube Channel?
Check it out and don’t forget to Subscribe!

 

April 5, 6:30 PM EASTERN TIME

Tap Into Your SEO Potential

Guest Expert: Cara Loffredo, Boston Women’s Market Co-Founder
Where: Zoom

You’ve heard the term SEO, but what exactly does it mean? SEO is more than just placing keywords on your website, you could be overlooking major problems that are hurting your SEO performance. This workshop is perfect for the small business owner with a do-it-yourself attitude.

 

March 1, 6:30 PM EASTERN TIME

Don’t Miss A Step: Creating A Cohesive Brand Strategy

Guest Expert: Erica Goldstein, Founder of The Blank Canvas Co. and BWM Vendor
Where: Zoom

This workshop was so popular last year, we’re doing it again! Creating a cohesive brand is more than color and imagery. Join Erica to learn essential steps you can’t skip to create a brand that represents you, your products, and your vision. From creating a customer profile, to (of course) choosing a color palette, this workshop is essential for anyone just starting their journey or a brand that is in need of a recalibration.

 
Paige Burns Main Paige Media

AUGUST 17, 6 PM EASTERN TIME

How To Use Video For Your Business
(without dancing or lip syncing!)

Guest Expert: Paige Burns, Founder of Main Paige Media
Where: Zoom

Paige Burns of Main Paige Media LLC is a big believer in showcasing the who and the why behind a brand. In this workshop Paige will go over how to think strategically about video and give examples of what videos you can create to help boost your brand awareness and sales!

 
Cara Loffredo headshot

JULY 20, 6 PM EASTERN TIME

Meta Advertising Strategy for Small Businesses

Guest Expert: Cara Loffredo, Boston Women’s Market Co-Founder
Where: Zoom

Facebook and Instagram advertising can be a confusing and daunting landscape for any business owner no matter the size. In this workshop, Cara will be discuss strategies and tools you can begin using and testing today. We’ll also dive into the ad builder itself to learn how easy it can be to create ads.

 

JUNE 22, 6 PM EASTERN TIME

Selling Success On Instagram

Guest Expert: Sinead Gillespi, Founder of Social By Sinead
Where: Zoom

Social media can often feel like the wild west for a small businesses. During this workshop, Sinead will discuss how you can set up your social program for success. We’ll talk content and reel ideas, engagement, analytics, Sinead’s favorite websites and apps, and more.

Sinead Headshot
 

MAY 25, 6 PM EASTERN TIME

Merchandising That Sells: Tips and Hacks For Your Vendor Booth

Guest Expert: Joanna Craig, Founder of Olim Clay Co. & BWM Vendor
Where: Zoom

Ever have vendor booth envy? In this workshop we'll discuss making the most of your booth or table space so your customers feel welcome and your products get the eyes they deserve.

We'll share ideas for some must-have essentials to pack for every event so that you don't have to keep borrowing tape from your neighbor. And we'll figure out how to create effective, unique, inexpensive displays that reflect your brand and are thoughtfully designed for your products. Make the most of your market experiences with these tips, tricks, and best practices!

 

APRIL 14, 6 PM EASTERN TIME

Don’t Miss A Step: Creating A Cohesive Brand Strategy

Guest Expert: Erica Goldstein, Founder of The Blank Canvas Co. and BWM Vendor
Where: Zoom

Creating a cohesive brand is more than color and imagery. Join Erica to learn essential steps you can’t skip to create a brand that represents you, your products, and your vision. From creating a customer profile, to (of course) choosing a color palette, this workshop is essential for anyone just starting their journey or a brand that is in need of a recalibration.

Workshop Hero - Erica Goldstein
 

MARCH 23, 6 PM EASTERN TIME

Money Moves For Entrepreneurs

Guest Expert: Crissi Cole, Founder & CEO of Penny Finance
Where: Zoom

Almost 50% of new entrepreneurs are women -- freakin’ finally, one place in this world that is equal. While the entrepreneurship gap is closing, the wealth gap is not. Women are on track to retire with 32 cents for every dollar a man has and we are not cool with that. Join us to learn the top 3 money to-dos to become a more financially free business owner.

 

FEBRUARY 22, 6 PM EASTERN TIME

Getting Legally Legit For Products-Based Businesses

Guest Expert: Natalie Puglisi, Esq.
Where: Zoom

Learn about choosing a business entity that’s right for you, how to protect your business and product names and which contracts you need to protect yourself and your business.

View Event →
EmpowerHER Workshop Series
Sep
28

EmpowerHER Workshop Series

2022 Workshop Cover

EmpowerHER

WORKSHOP SERIES

FEBRUARY - SEPTEMBER VIA ZOOM

Join the BWM community for this year’s small business workshop series! We’ll be meeting each month to talk topics from financial health to social media strategy.

Whether you’re new to the small business life, or a veteran looking for inspiration, you’ll benefit from our panel of expert speakers and of course, each other!

Please RSVP to each unique workshop you plan to attend.

 
 
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May Digital Strategies

SEPTEMBET 28, 6 PM EASTERN TIME

Building Your Holiday Marketing Strategy:
How to get your biz to stand out on social media during the holidays

Guest Expert: Mayara DeAlmeida, Boston Women’s Market & May Digital Strategies
Where: Zoom

May believes in the saying "if you fail to plan, you plan to fail" which is why she is showing you what you can do to prepare for killer holiday sales by setting up your holiday marketing strategy ahead of time. In this workshop, May will review the basics of setting up your holiday marketing & sales goals, what you should prep beforehand, as well as different techniques to bring attention to your business during the busy holiday season. This workshop is ideal for anyone relying on organic social media and email marketing to reach their holiday sales goals.

 

View Past Workshops

 
Paige Burns Main Paige Media

AUGUST 17, 6 PM EASTERN TIME

How To Use Video For Your Business
(without dancing or lip syncing!)

Guest Expert: Paige Burns, Founder of Main Paige Media
Where: Zoom

Paige Burns of Main Paige Media LLC is a big believer in showcasing the who and the why behind a brand. In this workshop Paige will go over how to think strategically about video and give examples of what videos you can create to help boost your brand awareness and sales!

 
Cara Loffredo headshot

JULY 20, 6 PM EASTERN TIME

Meta Advertising Strategy for Small Businesses

Guest Expert: Cara Loffredo, Boston Women’s Market Co-Founder
Where: Zoom

Facebook and Instagram advertising can be a confusing and daunting landscape for any business owner no matter the size. In this workshop, Cara will be discuss strategies and tools you can begin using and testing today. We’ll also dive into the ad builder itself to learn how easy it can be to create ads.

 

JUNE 22, 6 PM EASTERN TIME

Selling Success On Instagram

Guest Expert: Sinead Gillespi, Founder of Social By Sinead
Where: Zoom

Social media can often feel like the wild west for a small businesses. During this workshop, Sinead will discuss how you can set up your social program for success. We’ll talk content and reel ideas, engagement, analytics, Sinead’s favorite websites and apps, and more.

Sinead Headshot
 

MAY 25, 6 PM EASTERN TIME

Merchandising That Sells: Tips and Hacks For Your Vendor Booth

Guest Expert: Joanna Craig, Founder of Olim Clay Co. & BWM Vendor
Where: Zoom

Ever have vendor booth envy? In this workshop we'll discuss making the most of your booth or table space so your customers feel welcome and your products get the eyes they deserve.

We'll share ideas for some must-have essentials to pack for every event so that you don't have to keep borrowing tape from your neighbor. And we'll figure out how to create effective, unique, inexpensive displays that reflect your brand and are thoughtfully designed for your products. Make the most of your market experiences with these tips, tricks, and best practices!

 

APRIL 14, 6 PM EASTERN TIME

Don’t Miss A Step: Creating A Cohesive Brand Strategy

Guest Expert: Erica Goldstein, Founder of The Blank Canvas Co. and BWM Vendor
Where: Zoom

Creating a cohesive brand is more than color and imagery. Join Erica to learn essential steps you can’t skip to create a brand that represents you, your products, and your vision. From creating a customer profile, to (of course) choosing a color palette, this workshop is essential for anyone just starting their journey or a brand that is in need of a recalibration.

Workshop Hero - Erica Goldstein
 

MARCH 23, 6 PM EASTERN TIME

Money Moves For Entrepreneurs

Guest Expert: Crissi Cole, Founder & CEO of Penny Finance
Where: Zoom

Almost 50% of new entrepreneurs are women -- freakin’ finally, one place in this world that is equal. While the entrepreneurship gap is closing, the wealth gap is not. Women are on track to retire with 32 cents for every dollar a man has and we are not cool with that. Join us to learn the top 3 money to-dos to become a more financially free business owner.

 

FEBRUARY 22, 6 PM EASTERN TIME

Getting Legally Legit For Products-Based Businesses

Guest Expert: Natalie Puglisi, Esq.
Where: Zoom

Learn about choosing a business entity that’s right for you, how to protect your business and product names and which contracts you need to protect yourself and your business.

View Event →
HOLIDAY SHOP
Nov
23
to Dec 31

HOLIDAY SHOP

A gift from the BWM Holiday Shop is more than just a gift, it’s a decision to shine a light on your local community of women-owned businesses. From Jewelry makers to candle makers, your next favorite women-founded brand is waiting to be discovered at Boston Women’s Market.

View Event →