We saved you a seat at the counter.
Genny is a curated online marketplace built from the Boston Women's Market community. As a maker who's already expressed interest, you're first in line to become a Founding Shopkeeper.
Have more questions? Don’t hestitate to ask them at hello@shopgenny.com.
WHAT IS GENNY?
At Genny, we believe in doing things differently.
Genny is inspired by those quirky, cozy general stores (Genny ... general store) we all used to visit as a kid growing up in New England — the ones with creaky floors, handwritten signs, and shopkeepers who knew everyone’s name (minus the questionable candy).
CURATED, NOT CROWDED
Every Shopkeeper is vetted. No drop-shipping, no mass-produced pretending to be local.
WE”RE TRANSPARENT
No hidden charges. No pay-to-play promotion schemes. We keep fees simple and fair.
FEE STRUCTURE
Straightforward pricing. No surprises.
Founding Shopkeepers get locked-in early access pricing — and we absorb what Etsy passes on to you.
Monthly fee: $11/mo or $120/year Founding Shopkeeper Rate
Increases to $15/mo or $170/year November 1, 2026
30-Day Free Ramp-up Period: You won’t pay anything while you’re setting up your storefront and products before September 7.
No Set-up Fee: There is no fee to open your shop, just get started!
Etsy charges a $29 set-up fee to open a shop
Commission rate: 6% on product price only
Etsy charges 6.5% commission on product + shipping
Unlimited Product listings: No extra fee or renewal charge
Etsy charges listing renewal fees
Payment Processing Fee: Genny covers it
Etsy charges sellers 3% + $0.25
Shipping Fees: We buy the shipping label for you
No worrying if you’re losing money on postage
Get A Sneak-Peek At Genny
Learn about becoming a Founding Shopkeeper at Genny.
You helped us build Boston Women’s Market — and you deserve to be the first ones through the door.
Founding Shopkeeper spots are reserved for the BWM Family: women who've shown up, put in the work, and built something worth selling. There's no better group I'd want standing behind the counter on opening day.
Join me for a Live Q&A session on Wednesday, August 19 at 6PM to have all your questions answered, and more. RSVP below!
I'd be honored to have you with us. Apply below — I read every one personally.
With gratitude,
Cara Loffredo
Founder, Genny
JOIN US FOR A LIVE
LIVE Q&A SESSION
Join Cara for a live zoom where we’ll chat more about Genny and answer those burning questions you have.
When: Wednesday, August 19, 6 PM - 7 PM
Where: Zoom
LAUNCH TIMELINE
From your application to opening day — here's how it unfolds.
We're opening Genny in stages so every Shopkeeper is set up for success before shoppers arrive at the door.
Now - September 7
Founding Shopkeeper applications open
Applications open exclusively to the Boston Women's Market community. Submit yours and we'll review it personally within a few business days.
Now - September 7
Build Your Storefront
Once approved, you'll have until September 7 to set up your Shopkeeper Dashboard, create your Shop Profile, and get your product listings live. We'll be with you every step of the way.
September 10 – 20, 2026
Soft launch — first shoppers arrive
We'll invite a curated group of influencers and special guests to shop Genny before the public launch. Real orders, real reviews — and a chance to work out any kinks before the grand opening push.
September 20, 2026 — onward
We're open. Officially, loudly, proudly.
Full advertising goes live across Google and Meta. Shoppers across New England and beyond start finding your work. This is what we've been building toward.
Frequently Asked Questions
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Last updated: July 29, 2026
Welcome to Genny! We're a community-powered marketplace for handmade, small-batch goods made with heart and hustle. We're here to celebrate the creativity of local makers and help you share your work with the world. To make sure we all stay true to that mission, we've laid out the following guidelines.
Who Belongs Here
Genny celebrates creativity in all its forms. We welcome women and gender-expansive founders who are building small businesses with purpose — whether you're crafting by hand, curating vintage treasures, or bringing a big idea to life through thoughtful collaboration.
You belong here if:
You make, design, or curate your products with intention
You've conceptualized your own brand or product line, even if others help you produce it
You breathe new life into existing goods — think vintage finds, upcycled pieces, and reimagined fashion
You're a passionate small business owner with a story to tell
You call New England your home base (Maine, Massachusetts, Rhode Island, Connecticut, Vermont, or New Hampshire)
What "Handmade" Means at Genny
Handmade means made by you or your small team (family members, employees, creative partners) right here in the United States. You must play an active role in designing, creating, or assembling your products. Whether you work in a home studio or a community maker space, your personal touch should be at the heart of every piece.
We welcome:
Items made using hand tools or small-scale equipment
Original digital art and photography (see Digital Items below)
Altered blanks (like printing your own designs on mugs or tees)
Upcycled or vintage-based creations with added handmade work
We do not allow:
Mass-produced products or resale of goods from wholesale platforms (Alibaba, AliExpress, DHgate, and similar)
Resale from direct-sale companies (Mary Kay, Avon, Stella & Dot, LuLaRoe, Beautycounter, and similar)
Outsourced manufacturing
Dropshipping or Print-on-Demand (POD), except for artist-made prints
Prohibited Products
Due to the regulations of our payment processor, the following are strictly prohibited on Genny:
Sex toys
Tobacco products
Products containing cannabis or derived substances, including CBD, THC, and CBG
Guns, fireworks, or other explosives
3D printed weapons
Adult Content & Imagery
Genny keeps things PG-13 while still celebrating artistic freedom:
Language: Mild profanity (like "damn" or "hell") is okay; explicit or hateful language is not
Nudity: Artistic nudity in original works is fine but must be tasteful; product models must be appropriately clothed
Adult-Themed Items: Allowed with discretion — first product image and listing name must be family-friendly
Digital Items
Digital art, templates, and patterns are welcome as long as they're your original work. Clearly state in your listing that no physical product will be shipped. If you are found to be selling AI-generated artwork, your shop will be immediately disabled and your products taken offline.
AI-Generated Art
We do not allow AI-generated artwork or templates. Every visual item sold on Genny must be rooted in human creativity. That means:
No unaltered AI art
No AI-generated designs or templates, digital or physical
This is core to what Genny stands for. Our shoppers come here specifically because a real human made what they're buying.
Artwork & Photography Prints
You may sell printed versions of your own original artwork or photography. If using a professional print lab, it must be US-based and disclosed in your listing. Please include details like paper type and ink used. Bonus points for showing the original!
Food & Body Products
We allow shelf-stable, handmade consumables including:
Tea & spice blends
Soaps and personal care products
We do not allow:
Raw meat
Alcohol (as an ingredient is fine)
CBD or tobacco
Medical claims of any kind
You must follow all applicable health and safety laws for your products.
Plants
Allowed:
Plants paired with a handmade item (e.g., hand-painted pot)
Handmade arrangements
Dried or pressed botanical art
Not allowed:
Single live plants or clippings
Plant bulbs or seeds (unless part of a handmade item)
Animal Products & Taxidermy
Allowed with proper sourcing and ethical practices. Listings must comply with applicable laws including the Fur Products Labeling Act and Endangered Species Act.
Not allowed:
Live animals
Cat or dog parts or pelts
Ivory or human remains
Cremated Remains
Custom memorial items made with cremains are allowed. Must follow USPS Priority Express shipping rules and clearly explain the process to buyers in your listing.
Gift Baskets & Kits
Allowed if the main component is handmade by you. Ask yourself: if you removed the handmade element, would the kit still feel sellable on its own? If yes, it's not eligible. No curated-only or purely resale kits — every kit must include something you personally made.
Mystery Boxes
Totally fine — just be transparent. Disclose what types of items might be included, the approximate quantity, and include a sample image.
Creative Services
We do not allow the sale of creative services including but not limited to:
Not allowed:
Marketing services
Graphic Design services
Writing services
Divination or spell work
Prayer or ritual services
Rentals
Crowdfunding
Charitable Listings
Want to donate a portion of your sales to charity? We love that. Just be clear in your listing:
Include the organization's name
State what portion of sales you're donating
Get permission to use their name or logo if needed
Intellectual Property Policy
By opening a storefront on Genny, you agree that all product listings, photography, text, and designs are either originally created by you or used with proper authorization or license. You may not list or display any content that infringes a third party's copyright, trademark, or patent rights.
Genny's role: We operate as a neutral, third-party marketplace. We do not pre-approve individual seller listings and we do not obtain licenses on behalf of sellers. You are solely responsible for ensuring you have the rights to everything you post.
Reporting infringement: If you're a rights holder and believe a listing on Genny infringes your intellectual property, please contact us at hello@shopgenny.com with:
Identification of the copyrighted work or trademark you believe has been infringed
The specific listing or URL where the material appears
Your contact information
A statement of good-faith belief that the use is unauthorized
A statement, under penalty of perjury, that the information is accurate and that you are the rights holder or authorized to act on their behalf
Our response process: Upon receiving a valid notice, we will promptly remove or disable access to the reported listing and notify the affected seller. Sellers who believe a listing was removed in error may submit a counter-notice; reinstatement will follow the timelines described in our Terms & Conditions unless the rights holder pursues formal legal action.
Repeat infringers: Sellers who receive multiple substantiated infringement complaints may have their listings removed and their store suspended or permanently closed.
Genny's own brand: Genny's name, logo, and site content are our intellectual property and may not be copied or used without our permission.
Marketing Permission
By listing your work on Genny, you give us permission to feature your images and descriptions in our marketing efforts — across social media, email, paid advertising, and press. We will always credit you properly.
Final Notes
We reserve the right to update these policies and to remove listings or sellers who don't align with Genny's values. If you're ever unsure about something, reach out at hello@shopgenny.com. We're here to help.
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Ready to sell your goods at Genny? Check out our house-rules to make sure you're business is a good fit before applying. YOU BELONG HERE IF:
You call New England home (CT, MA, VT, NH, ME, RI).
You identify as a woman business owner.
You make, design, or curate your products with intention.
You’ve conceptualized your own brand and product line with heavy involvement and personalization, even if others help you produce it.
You breathe new life into existing goods — think vintage finds, upcycled pieces, and reimagined fashion.
You’re a passionate small business owner with a story to tell. -
Absolutely. Genny is all about expanding your reach — you can sell on multiple platforms without exclusivity.
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Vendors handle their own orders and shipping via the Genny Shopkeeper Dashboard. You'll be notified when you make a sale via email and can ship directly to the customer.
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Genny is serious about security. Via your Shopkeeper Dashboard, you'll be able to connect directly to your Stripe or Paypal Business account to accept Payouts from Genny sales.
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As a multi-vendor marketplace, Genny is required by law in most U.S. states to collect and remit sales tax on behalf of our sellers. That means you don’t need to worry about calculating or sending in sales tax for orders placed through the platform — we take care of that for you.
When a customer places an order, Genny automatically calculates the appropriate sales tax based on their shipping address and submits it to the state, as required by law. This ensures you're compliant and allows you to focus on what you do best: creating, curating, and growing your business.
You’ll see the sales tax listed in your order summary, but it won’t be included in your payout — because Genny remits it directly.
If you sell outside of Genny (like in-person markets or on your own site), you’re still responsible for collecting and remitting sales tax for those sales.

