We saved you a seat at the counter.

Genny is a curated online marketplace built from the Boston Women's Market community. As a maker who's already expressed interest, you're first in line to become a Founding Shopkeeper.

Have more questions? Don’t hestitate to ask them at hello@shopgenny.com.

OPEN MY SHOP

WHAT IS GENNY?

At Genny, we believe in doing things differently.

Genny is inspired by those quirky, cozy general stores (Genny ... general store) we all used to visit as a kid growing up in New England — the ones with creaky floors, handwritten signs, and shopkeepers who knew everyone’s name (minus the questionable candy).

CURATED, NOT CROWDED

Every Shopkeeper is vetted. No drop-shipping, no mass-produced pretending to be local.

WE”RE TRANSPARENT

No hidden charges. No pay-to-play promotion schemes. We keep fees simple and fair.

FEE STRUCTURE

Straightforward pricing. No surprises.

Founding Shopkeepers get locked-in early access pricing — and we absorb what Etsy passes on to you.

OPEN MY SHOP

Monthly fee: $11/mo or $120/year Founding Shopkeeper Rate
Increases to $15/mo or $170/year November 1, 2026

30-Day Free Ramp-up Period: You won’t pay anything while you’re setting up your storefront and products before September 7.

No Set-up Fee: There is no fee to open your shop, just get started!
Etsy charges a $29 set-up fee to open a shop

Commission rate: 6% on product price only
Etsy charges 6.5% commission on product + shipping

Unlimited Product listings: No extra fee or renewal charge
Etsy charges listing renewal fees

Payment Processing Fee: Genny covers it
Etsy charges sellers 3% + $0.25

Shipping Fees: We buy the shipping label for you
No worrying if you’re losing money on postage

Get A Sneak-Peek At Genny

Learn about becoming a Founding Shopkeeper at Genny.

You helped us build Boston Women’s Market — and you deserve to be the first ones through the door.

Founding Shopkeeper spots are reserved for the BWM Family: women who've shown up, put in the work, and built something worth selling. There's no better group I'd want standing behind the counter on opening day.

Join me for a Live Q&A session on Wednesday, August 19 at 6PM to have all your questions answered, and more. RSVP below!

I'd be honored to have you with us. Apply below — I read every one personally.

With gratitude,

Cara Loffredo
Founder, Genny

WATCH THE LIVE

Q&A SESSION

Get an in-depth look into the Genny website from the customer and Shopkeeper perspectives during this Live Q&A. You’ll learn about the customer experience and how how easy it is it navigate and manage your Storefront and products on Genny!

LAUNCH TIMELINE

From your application to opening day — here's how it unfolds.

We're opening Genny in stages so every Shopkeeper is set up for success before shoppers arrive at the door.


Now and Ongoing

Founding Shopkeeper applications open

Applications open exclusively to the Boston Women's Market community. Submit yours and we'll review it personally within a few business days.


Now and Ongoing

Customize Your Storefront

Once approved, you’ll have access to your Shopkeeper Dashboard to customize your Shop Profile and add your products to your Storefront. We'll be with you every step of the way.


September 10 – 24, 2026

Soft launch — first shoppers arrive

September 10th is our soft launch — shopgenny.com goes live and shoppers can browse and buy, but we'll be holding off on the big marketing push until September 24th. It's a chance for us to ease in, work out any kinks, and make sure everything is running perfectly before we turn the advertising on full blast.


September 24, 2026 — onward

We're open. Officially, loudly, proudly.

Full advertising goes live across Google and Meta. Shoppers across New England and beyond start finding your work. This is what we've been building toward.

OPEN MY SHOP

Frequently Asked Questions