New vendors. New finds. Every single week.
The BWM Pop-up Shop is a rotating Incubator of women-founded small businesses, artists, and makers — and it's now open at Assembly Row.
We built this for the makers who hustle, the shoppers who care, and everyone who believes buying local actually matters.
ALWAYS NEW VENDORS
Every week means there's always something new to discover.
SHOP WITH PURPOSE
Every purchase goes directly to a woman building her dream business.
ALL SUMMER LONG
Find us at Assembly Row Thursday through Sunday, June through October.
NOW OPEN!
Come Find Us at Assembly Row
We're calling The Shed at Assembly Row in Somerville home June - October. Just 3 minutes from the Assembly T Stop and surrounded by easy parking. Grab a bite, explore the neighborhood, and stop in to see who's popping up this week.
SHOP HOURS:
Thursdays: 1 PM – 7 PM
Fridays: 1 PM – 7 PM
Saturdays: 11 AM – 6 PM
Sundays: 11 AM – 5 PM
Located on The Lawn next to the Volo Courts at 301 Assembly Row, Somerville, MA
Meet This Week's Residents
October 8-11 Residents
The BWM Pop-up Shop exists to give women-owned small businesses a real place to show up, sell, and grow. For shoppers, that means you're always discovering something new — and every purchase goes directly to a real person building something they love. That's the kind of shopping that feels good.
Friendly Studio
Offers handmade press-on nails designed to express individuality without compromise.
FindingYoYo
Features handcrafted jewelry, including dainty gold chains and charm pieces created to elevate your everyday accessory stack.
One Hour Of Summer
Provides cozy coastal apparel, embroidered crewnecks, and classic everyday staples suited for crisp weather and relaxed styling.
Salt + Sun Creations
Drop in and customize your own tote bag with Salt + Sun on Saturday, October 10 (12 AM - 6 PM)
Choose your patches, design your look, and create a custom piece to take home.