New vendors. New finds. Every single week.
The BWM Pop-up Shop is a rotating Incubator of women-founded small businesses, artists, and makers — and it's now open at Assembly Row.
We built this for the makers who hustle, the shoppers who care, and everyone who believes buying local actually matters.
ALWAYS NEW VENDORS
Every week means there's always something new to discover.
SHOP WITH PURPOSE
Every purchase goes directly to a woman building her dream business.
ALL SUMMER LONG
Find us at Assembly Row Thursday through Sunday, June through October.
NOW OPEN!
Come Find Us at Assembly Row
We're calling The Shed at Assembly Row in Somerville home June - October. Just 3 minutes from the Assembly T Stop and surrounded by easy parking. Grab a bite, explore the neighborhood, and stop in to see who's popping up this week.
SHOP HOURS:
Thursdays: 1 PM – 7 PM
Fridays: 1 PM – 7 PM
Saturdays: 11 AM – 6 PM
Sundays: 11 AM – 5 PM
Located on The Lawn next to the Volo Courts at 301 Assembly Row, Somerville, MA
Meet This Week's Residents
July 9-12
The BWM Pop-up Shop exists to give women-owned small businesses a real place to show up, sell, and grow. For shoppers, that means you're always discovering something new — and every purchase goes directly to a real person building something they love. That's the kind of shopping that feels good.
Birdie & Claire
Birdie & Claire is an independent women's apparel brand based in greater Boston, creating small-batch and made-to-order pieces designed for women who want a wardrobe that feels personal and built to last. This week they're bringing their popular Made For You Patch Bar to the Shop — choose from a curated collection of patches, heat pressed on-site onto reusable canvas totes and clutches. Something customized, something yours, something you'll actually use.
Cherry Sweet Charms
Your jewelry, your way. Cherry Sweet Charms brings a one-of-a-kind charm bar experience right to the Shop — where you design your own bracelets, necklaces, and accessories using a curated selection of high-quality, gold-filled charms built to last. Whether you're making something meaningful for yourself or designing the perfect gift, this is creativity meets self-expression at its most fun.
Piece by Irene
Every piece tells a story. Piece by Irene creates handmade crochet plushies, toys, and flowers designed to spark joy, comfort, and connection — one stitch at a time. Whether you're shopping for yourself or someone you love, these are the kind of handmade finds you'll want to hold onto forever.
Faceart Face Painting
Free, Every Sunday In July
Head to the Shop each Sunday in July for donation-based Face Painting by local artist Jessy of Faceart Face Painting. Her non-profit gives back to animals in need.
Up Next: In Shop
July 16–19 Residents
Piece by Irene
Lisa M. Edwards Fine Art
bunny's boutique
ARTISANIST
Faceart Face Painting (Sundays)