New vendors. New finds. Every single week.
The BWM Pop-up Shop is a rotating Incubator of women-founded small businesses, artists, and makers — and it's now open at Assembly Row.
We built this for the makers who hustle, the shoppers who care, and everyone who believes buying local actually matters.
ALWAYS NEW VENDORS
Every week means there's always something new to discover.
SHOP WITH PURPOSE
Every purchase goes directly to a woman building her dream business.
ALL SUMMER LONG
Find us at Assembly Row Thursday through Sunday, June through October.
NOW OPEN!
Come Find Us at Assembly Row
We're calling The Shed at Assembly Row in Somerville home June - October. Just 3 minutes from the Assembly T Stop and surrounded by easy parking. Grab a bite, explore the neighborhood, and stop in to see who's popping up this week.
SHOP HOURS:
Thursdays: 1 PM – 7 PM
Fridays: 1 PM – 7 PM
Saturdays: 11 AM – 6 PM
Sundays: 11 AM – 5 PM
September 3-6: Closed for the Holiday
Located on The Lawn next to the Volo Courts at 301 Assembly Row, Somerville, MA
Meet This Week's Residents
August 27-30
The BWM Pop-up Shop exists to give women-owned small businesses a real place to show up, sell, and grow. For shoppers, that means you're always discovering something new — and every purchase goes directly to a real person building something they love. That's the kind of shopping that feels good.
Short Stuff
Short Stuff creates soft, sustainable children’s sleepwear designed to make bedtime more comfortable, playful, and meaningful. From cozy pajamas and zippies to storybook-inspired collections, each piece combines comfort with designs that encourage curiosity and learning. With thoughtful materials and imaginative themes, Short Stuff makes bedtime a little more special for both kids and families.
Nuhture
Nuhture creates plant-based skincare and body care designed to nourish, moisturize, and support healthy-looking skin. From body oils and whipped butters to scrubs, facial care, hair care, and products for sensitive skin, each formula is made with skin-nourishing ingredients and wellness in mind. If you love luxurious, feel-good skincare rooted in natural ingredients, Nuhture is worth discovering.
Cherry Sweet Charms
Cherry Sweet Charms creates playful, handcrafted jewelry and accessories designed to add a little personality to your everyday style. From charm necklaces and stackable bracelets to bag charms and other colorful pieces, each creation brings together cute details and collectible charms. If you love jewelry that feels fun, personal, and easy to style, Cherry Sweet Charms is worth discovering.
Purple Acorn Creations
Purple Acorn Creations creates handmade jewelry and wearable art inspired by nature, culture, and unique materials. From crochet and wirework to stones and metal, each piece reflects thoughtful craftsmanship and creativity. If you love artistic, one-of-a-kind jewelry, Purple Acorn Creations is worth discovering.