Make-it, Map-it, Market-ing! Workshop Series
Boston Women's Market is partnering with Bloom Collective to present a three-part series: Make-it, Map-it, Market-ing! Throughout three dynamic workshops, presented in three sequential classes, we'll lead you on a journey to becoming a marketing maven.
From gaining a deep understanding of your audience to crafting your unique brand story and diving into savvy marketing techniques, each session building upon the last. Your takeaway from the final workshop? A custom-designed, personalized marketing plan created and developed by you!
Attend one or all three workshops for an exciting opportunity to grow your marketing know-how. We're excited to help get your business ready to Bloom!
Cost: $10 per workshop (non-members), Free for EmpowerHer Members!
Simply add each Workshop session you would like to attend to your Cart and Check-out.How: The Workshop Series will be hosted Via Zoom. You will receive your join link the morning of each Workshop.
Workshop Series Overview
Thursday, March 7, 6 PM - 7 PM
Part 1: Understanding Your Audience
View Recording: https://youtu.be/aQnVK7o4gxk
Define the importance of having a targeted audience.
Identify the target audience for your business.
Engage in persona development, putting theory into practical application.
Thursday, April 4, 6 PM - 7 PM
Part 2: Building Your Brand & Story
Explore the significance of branding and its impact on audience perception.
Discuss strategies to set your branding apart.
Create a memorable tagline and a preliminary logo.
Thursday, May 2, 6 PM - 7 PM
Part 3: Developing & Implementing a Marketing Strategy
Introduce marketing strategies (paid vs. organic).
Provide an overview of various marketing channels.
Stress the importance of social media marketing.
Actively work on creating your personalized marketing plan.
Meet Bloom Collective & Your Workshop Leaders
Savannah Barkley, Co-Founder
Savannah is an artist and RISD grad turned entrepreneur who is most passionate about helping creative people have fulfilling and sustainable careers. She is the co-founder of Bloom Collective and the owner of Sir Milky Quartz. As a life long self-employed gal she understands the complexities of finding your way and believes in crafting the life you want starting with what you do every day. She brings expertise on brand storytelling, product photography, ecommerce and wholesale strategy to Bloom.
Heather Wolfenden, Co-Founder
Heather is a former teacher turned co-founder of Bloom Collective and owner of Island Vintage, skillfully blends her educational background with a thriving brick-and-mortar store. Through her entrepreneurial journey, she has passionately launched and managed several brick-and-mortar ventures. With a dedication to supporting and empowering small businesses, she co-founded Bloom and remains committed to fostering growth and community collaboration through their platform.
